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One technology that can enable interactivity with traditional media is the bar code.
Familiar in appearance and in purpose, the bar code is a very obvious and easy means
to link printed media with web-based messaging. Printing a unique bar code such
as a QR code on your printed media encoded with a link to a designated
web page provides your audience with access to additional information, creates opportunities
for impulse purchases, sales promotions, or whatever marketing message you desire
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